Darbo skelbimas

Lead Nurturing Specialist
Pozicija
Senior specialist
Vieta
Vilnius
Galioja iki
2019-08-31
Atlyginimas
from 1800
Išsaugoti Išsaugota
Reikalingos kalbos
EN
Darbuotojų LT
32
Darbo skelbimai
5
Įkurta Lietuvoje
2014

Responsibilities

  • Establish properly working lead nurturing processes with email and marketing automation platform
  • Design automated marketing campaigns for different segments to nurture leads depending on their source channel and level of intent, leveraging all available data
  • Create a lead-scoring model that identifies main call-to-actions: when someone needs to be contacted by the sales team or nurtured further
  • Perform A/B tests to increase effectiveness, improve performance, and gain insights for further tests
  • Constantly optimize campaigns and report on the results
  • Think of new ideas on how to get higher quality leads and implement those ideas in collaboration with colleagues from Marketing and Sales Team
  • Work closely with colleagues in Marketing and Sales Team to better understand our customer journey and properly map all the touchpoints.

Requirements

  • Proven hands-on experience with email and marketing automation platforms for SaaS or ecommerce business
  • Strong background in customer journey mapping, lead management, and demand generation
  • Strong analytical skills with a creative attitude – confident to dive into data for insights and then turn those insights into actionable new ideas
  • Basic knowledge of HTML
  • Self-starter who is willing to take full responsibility and ownership of a project
  • Fluent in English

Why should you apply?

  • Chance to join a fast growing tech startup
  • Chance to quickly develop professionally and learn from experienced colleagues
  • Opportunity to deepen your knowledge in marketing automation
  • Great atmosphere and inspiring colleagues
  • Flexible working hours
  • Regular small and big teambuilding activities
  • Free coffee, snacks, PlayStation and more

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