How to make a great impression with potential employers

If you have ever tried to land a job, you’ll have been in a situation where you need to introduce yourself to a potential employer. So, how do you do this? One common way is by writing a cover letter when applying for an open position.

But this process can be complicated ¬– introducing yourself in writing is not as easy as it may first appear. So, we have put together three tips for you to follow that will help you stand out from the crowd and make the right impression on your potential employers: be different, be concise, and be personal.


Tip 1 – Be different

Let’s make it clear – your task is to make another person interested in you, so don’t treat your cover letter like you’re filling in any old form. Just because most people write their cover letters a certain way, that doesn’t mean you have to follow them? After all, you’re not a robot, and don’t forget your goal is to make the person reading interested in you. A standard approach isn’t going to help you reach this goal.

What will then? The answer is, being different, but in a good way. We are all different, right, so it makes sense to talk about yourself in your own words and in a way that suits your personality and talents. Of course, this isn’t an excuse for being impolite or over friendly, failing to make clear points, or making grammar mistakes. Remember, your words are representing you. So, feel free and write in a way that stands out, but remember to keep focused on the task and the audience.


Tip 2 – Be concise

There are no requirements when it comes to the length of a cover letter. This means that sometimes 5 sentences might be the best option. Naturally, the amount you need to write depends on the position, the type of job and the company. But, whatever job you are looking for, the rule less is more will always apply.

This doesn’t mean you don’t need to say anything, it just means being able to understand what’s important and what’s not. That’s because effective writing is about respecting your audience’s time and attention. Trust us, a reader can quickly feel when the writer is just trying to make a text longer than it should be. And making it longer won’t make it better anyway. So, please, keep your cover letter short.


Tip 3 – Be personal

Have you ever met a person at a party or social event who approaches everyone in exactly the same way? Are they really interested in the person they are talking to? Probably not. Well, that‘s how you will come across if you send everyone the same cover letter with only the name of the addressee changed.

So, be personal instead. And by this we don’t mean communicating as if the person you are writing to is a friend, we mean personalising your message for every company or professional you contact. Tell your potential employer specifically how your work experience and skills could help their company. And remember, this is business and your cover letter is your way to show how you can make business work even better.


Of course, there are no hard and fast rules here, and you will need to judge every situation individually, but these tips should help you get the employer interested in you. Apply them in your next cover letter and you might just improve your chances of landing the job you want.