Wellness start-up Urban establishes development office in Lithuania

Urban was founded in 2014 by Jack Tang and Giles Williams to provide easy and affordable access to wellness, so people can live happier and healthier every day.

Since then, Urban has delivered well over 300,000 treatments in London, Paris, Manchester and Birmingham.

As part of the company’s ambitious growth strategy they are opening a new office in Vilnius. This 30-member Lithuanian team will be part of the company’s product development and engineering division. Available positions can be found here.

Originally conceived as an app to connect individuals and companies with massage therapists, in 2018 Urban expanded beyond massage to form three business divisions: physical wellbeing, beauty and fitness. A growing range of services now includes massage, facial, nail and osteopath treatments, performed at times and places chosen by clients.

To aid this expansion, the company is investing in the technical development of its app and products.

“Our new Vilnius office will be instrumental in helping to evolve our service,” says Giles Williams, co-founder of Urban.  “The Lithuania team will work on all aspects of our marketplace platform, including its award-winning client apps, practitioner business software, corporate offering and data science projects.”

Lithuania’s reputation for product and engineering talent was the main driver behind Urban’s decision to open a Vilnius office. With its track record as a development centre for global players such as Uber, Vilnius was a natural fit for Urban. Moreover, Lithuania’s central European location made it a convenient logistical choice. A modern and sophisticated society, it’s a neat cultural match for the markets that Urban serves.

“The surge of innovative and globally well-known tech companies to Vilnius and their decision to relocate the most important operations allowed the „snowball“ effect to take place. With every new engineering division, Lithuania increases not only its reputation of being one of the few IT industry centers in Europe, but also its ecosystem. This also provides impetus to Lithuanian startups developing similar products and services in the industry,” states the Minister of Economy and Innovation Virginijus Sinkevičius.

The Hackathon

Urban plans to celebrate its new location with a Hackathon – a coding event providing tech-savvy professionals and enthusiasts with a chance to compete for five cash prizes of €1000 each. The Hackathon will take place in Vilnius on the 4th-5th May. Anyone interested is welcome to register here :

“Lithuanian talent is thirsty for innovation and the disruption of conventional approaches, exemplified by multiple local self-starters. The arrival of Urban to Lithuania is further indication that we are ready to tailor to businesses in the emerging “gig economy” segment,” says Mantas Katinas, Managing Director of Invest Lithuania.

About Urban

Urban was born in 2014 from a desire to revolutionise the wellness industry. After realising there was no convenient way to access wellness treatments in a world where dinner, cabs and groceries could all be ordered at a touch of a button, founders Jack Tang and Giles Williams went about fixing things. The result was a cutting-edge platform that connects thousands of skilled wellness practitioners with people in need of self-care.

Five years on, and Urban is the number one wellness app in Europe, committed to a mission of providing convenient and affordable access to wellness. They’re also dedicated to doing it in a way that’s fair for the practitioners, working closely together to ensure the platform is easy, flexible and profitable for them too.

Services include 16 different types of massages, 12 types of nail services, facials in partnership with Dermalogica ProSkin60, and osteopathy. All treatments are conducted by pre-vetted and qualified practitioners who come fully-equipped to your home, office or hotel. Prices start from £32.

Urban has now launched in three cities across the UK – London, Manchester and Birmingham – as well as in Paris, with plans to expand further in the coming year.